• Gambling With Lives
    A powerful UK-based charity founded by families bereaved by gambling-related suicide. They campaign for regulation, reform, and awareness of gambling harm.
  • The Big Step
    A project of Gambling With Lives, aimed at ending gambling advertising and sponsorship in football. Supported by recovering addicts and ex-professionals.
  • Stop Predatory Gambling
    A U.S. public health advocacy group that campaigns against commercialized gambling and its effects on vulnerable communities.
  • GamFam
    A UK organization led by lived-experience families, offering peer support to those affected by gambling harm, particularly loved ones.
  • Reframe Gambling
    An education-based initiative to raise awareness in universities and communities about gamblingโ€™s risks, challenging harmful industry narratives.
  • Gambling Harms UK
    An advocacy group focused on lived experience, calling for systemic change and improved public health responses to gambling-related harm.
  • Alliance Against Gambling Ads
    An international campaign pushing for a total ban on gambling advertising, sponsorship, and promotionโ€”especially in sport and media.
  • Paul Mersonโ€™s Letโ€™s Talk Gambling (BBC)
    A BBC documentary and discussion platform raising awareness through personal stories, including from former footballer Paul Merson.
  • Peoplesโ€™ Health Trust โ€“ Gambling Harm
    An advocate for community-based support and gambling reform tied to health inequalities and social justice.
  • Gambling Reform Now
    A UK-based campaign calling for a new gambling act, tighter controls, and an end to predatory practices.


๐Ÿ’ฌ Common Messages Promoted by Anti-Gambling Campaigns

  • Gambling is a public health issue, not just a personal choice
  • Many gambling products are designed to be highly addictive
  • Advertising normalizes gambling, especially among young people
  • Self-exclusion and affordability checks are not enough on their own
  • Gambling addiction can lead to mental health issues, debt, family breakdown, and suicide
  • The industry profits most from those who lose the most