Here’s a list of the top UK sports betting sites, all fully licensed by the UK Gambling Commission (UKGC). These platforms offer trusted betting on football, horse racing, tennis, boxing, darts, and more—along with in-play features, cash-out options, and top-tier promotions for UK punters.

Each site is listed using its name as anchor text and links to its official UK website:

  • Bet365
    One of the biggest and most trusted betting brands globally. Known for live streaming, in-play betting, and competitive odds.
  • William Hill
    A classic British bookmaker with high street heritage, strong racing coverage, and great daily offers.
  • Ladbrokes
    Offers a modern site with traditional reliability—great for football, racing, and multiples.
  • Coral
    Popular for its football promos, free bets, and racing bet builders. Owned by Entain (same as Ladbrokes).
  • Paddy Power
    Famous for cheeky marketing and top promos. Strong focus on football, horse racing, and novelty bets.
  • Betfair
    Home to the world’s largest betting exchange. Also has a top-tier sportsbook with daily odds boosts.
  • Sky Bet
    Sleek and mobile-friendly platform with great accumulator features and Sky Sports integration.
  • BetVictor
    Long-running bookmaker with strong offers, especially in football and enhanced price markets.
  • Unibet
    Big in Europe and popular in the UK for its wide market coverage and excellent in-play betting tools.
  • Betfred
    Known as “The Bonus King,” Betfred offers strong horse racing coverage and promotions.
  • 10Bet
    Stylish and user-friendly, with a growing UK presence and great football betting experience.
  • Kwiff
    Unique “supercharged” odds concept where regular bets can randomly get boosted.
  • Betway
    Solid site for football and esports, with great usability and UK-facing offers.
  • Virgin Bet
    Backed by the Virgin brand, this site has risen quickly in the UK market with great acca promos.
  • SBK (by Smarkets)
    Mobile-focused and uses betting exchange prices for the sportsbook—sharp odds, great value.
  • Sporting Index
    A unique spread betting site, offering markets beyond traditional win/lose outcomes.
  • Parimatch UK
    A global brand gaining popularity in the UK. Clean design and great football & UFC coverage.
  • Mr Play Sport
    Offers a fun and simple layout with good odds and bet builder tools.
  • FansBet
    Shares profits with fan groups and supporters—community-driven betting experience.
  • VBet UK
    A lesser-known but fully licensed site with extensive market depth and regular promos.


Why these sites stand out in the UK:

  • Fully licensed by the UKGC
  • Offer cash-out, bet builders, and live streaming
  • Support responsible gambling with GamStop and deposit tools
  • Frequent price boosts, free bets, and loyalty promos
  • Top odds on the Premier League, Grand National, Cheltenham, Six Nations, and Wimbledon